WHY SEO?
The goal of search engine optimization (SEO) is to put your website at the top of the search engine results pages (SERPS) which leads to more traffic, conversions and hopefully more revenue for your business. Consider these statistics:
ORGANIC
53.3% of all website traffic comes from organic search.
ON TOP IS BEST
The #1 result in Google gets approximately 32% of all clicks.
A LOT OF SEARCHES
There are over 3.5 billion searches on Google a day.
WHAT IS SEO?
SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search (not paid) engine results. SEO is optimizing webpages to be found by people using search engines like Google, Bing and Yahoo to get answers to specific queries.
HOW DOES SEO WORK?
Search engines crawl the internet and build an index. The search engines then rank the index based on relevance and popularity as well as other factors. For example, Google uses over 200 ranking factors in its algorithm. Some of the most important factors to consider in ranking well are creating quality content, authoritative backlinks, site speed, mobile friendliness, keywords and URL structure to name a few.
THE SEO PROCESS
SEO is a process that, with patience and strategy, will bring you the promise of more traffic. Fundamentally it is the process of knowing your audience and creating a compelling and valuable website experience for them.