WHY SEM?
Search engine marketing (SEM) is it an effective strategy for increasing traffic to your website. So effective that 95% of clicks go to the top four results. In 2019, companies spent $106.5 billion on search advertising.
COST EFFECTIVE
Businesses can earn at least a $3 in revenue for every $1.60 spent on Google AdWords.
TARGETED
80% of consumers want ads customized to city, zip code, and surroundings.
FAST RESULTS
PPC can deliver results anywhere from overnight to three months.
WHAT IS SEM?
Search engine marketing (SEM) or "paid search” is the practice of marketing a business using paid ads that appear on search engine results pages. These ads, often known by the term pay-per-click (PPC) ads are paid for only when someone clicks on an ad.
Advertisers bid on keywords that users of services such as Google, Yahoo and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries.
SEM’s key benefit is that it offers advertisers the opportunity to put their ads in front of motivated customers who are ready to buy at the precise moment they’re ready to make a purchase. (Wordstream)
HOW DOES SEM WORK?
If you advertise on Google, you can expect the following:
A user makes a search on Google.
Google launches the ad auction, compiling all relevant ads and their quality scores.
The auction looks at each ad’s bid and quality score to assign an Ad Rank.
Google delivers the ads in order of highest Ad Rank to lowest Ad Rank.
Note - Quality score is an estimate of the quality of your ads, keywords, and landing pages. Higher-quality ads can lead to lower prices and better ad positions.
THE PROCESS
Your PPC strategy should include planning, execution, and optimization so you don’t end up wasting money on keywords that don’t convert. At Sol Digital we follow a process which includes determine the budget, competitor and keyword research, ad creation and performance monitoring.