WHY Brand strategy?
Consumers demand authenticity and values they can align themselves with. A brand needs to establish an identity for itself that sets it apart from the competition and sparks a connection with their audience. Good brands deliver a clear message, are credible, motivate buyers and create loyalty.
VALUES
77% of consumers buy from brands who share the same values they do.
AUTHENTICITY
86% of consumers say that authenticity is a key factor when deciding what brands they support.
RECOGNITION
Consistent brand messaging can increase revenue by up to 23%
WHAT IS brand strategy?
A brand strategy is a combination of the brand, the identity and the branding.
A Brand is a set of intangible assets of a company, service or product. It’s an emotional relationship between customers and the business. It’s how customers think and feel about the company. A strong brand stands out in a densely crowded marketplace. People fall in love with brands, trust them, and believe in their superiority.
Brand identity is tangible. It’s all the visual elements designers create for a brand which can including the logo, color palette, type and photos. See our presentation for Archival Methods.
Branding is the process involved in creating a unique brand and identity in the consumers’ mind done primarily through advertising. Branding is about seizing every opportunity to express why people should choose one brand over another.